 | To create and build a brand. |
| To help launch a new product or service, or an
enhancement of a product or service. |
| To announce the signing of a new agreement.
|
| To tout the success of your company. |
| To announce a personnel appointment or promotion.
|
| To publicize a survey, white paper, contest or
special event. |
| To generate industry buzz about a trade show or
other event—a hotel opening, for example. |
| To help transform a negative perception into a
positive one. |
| To relate how a customer is successfully using a
product or service—a case study. |
| To gain a competitive advantage. |
| To provide results at a fraction of the cost of
paid advertising. |
| To lend additional credibility to a company’s
message. |
| To help the public understand a company’s
products and services. |
| To position an individual as a leader within an
industry. |
| To create effective media and community
relationships. |
| To announce an alliance or partnership. |
| To note a landmark in a company's history. |
| To announce a contribution to a charity. |
| To announce the move into a new market. |
| To publicize a name change or address change. |
| To announce the launch of a company publication
such as a newsletter. |
| To talk about trends you are seeing. |
